Thursday, Redbox announced that it is going to add video game rentals to an additional 5,000 of its highly visible kiosks beginning around August 1st.
Last month the company announced that game titles for the Wii, Xbox 360, and PlayStation will be added to 16,000 more redbox kiosks toward the end of June, and that the total should reach 27,000.
Mitch Lowe - company president made the statement, “More than 1.5 billion movie rentals and the positive consumer reaction to video games highlight the ongoing demand for physical media.”
Since all game titles carried in Redbox kiosks can be rented for $2 per night, it makes sense to "try before you buy" a game that can cost $40 and up. Also, for those who don't play the games often, but want them around for grandkids or holidays, renting is the perfect option!
Presently, Redbox owns and operates approximately 33,000 video rental kiosks across the nation, and the company made no indication of if or when video games would be added to the remaining 6,000 kiosks.
Joes Resnik, Vice President of video games at Redbox states, "Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they’re embracing the availability of games at Redbox."
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